The food security is a global challenge in a world that is growing ever more. The world's population is constantly increasing and has almost tripled since the middle of the 20th century. It is therefore estimated that the production of raw materials, and I quote the FAO, will increase by 70% in the next forty years. This implies a great challenge for the food industry, which has to respond to all this, with more efficient systems production, handling and distribution of food and, of course, with techniques that guarantee food safety, such as cleanliness and hygiene in plants and facilities. To this end, we dedicate a rigorous analysis in this issue of TecnifoodThis is also an opportunity to look more closely at another issue of great interest in the field of food security, namely allergensfrom an authority for us, the professor Andres Gavilanwhose name alone is synonymous with rigor and study. In this edition, which analyses, and this is no coincidence, one of the pillars of our work: the flavour industryThis is clearly influenced by the growing health awareness of consumers and the consequent increase in demand for healthy food products. As an example of this, we find in these pages two markets that perhaps years ago were oddly linked to health, that of wines and cavas and the one for aperitifs and snacks. Yes, the wine industry has been investing in modernization, both its plants and its wines, in search of a young consumer who cares for himself, wines with less alcohol content and more freshness, as its target. For their part, the manufacturers of aperitifs, as the Innofood in their article, "have in the new demands of the consumer a fertile field for innovation", because the consumer rewards innovative developments that include natural ingredients, vegetarian options and formats that allow control of the calories ingested.
As you know, Tecnifood comes to meet the suppliers to show them their offers, their equipment, their facilities. On this occasion, the founder of InnovafoodThe company has presented its new headquarters in Barcelona, to provide a better service and its reality, the result of teamwork. I invite you to read the interview with its CEO and the report on Metarom GroupThe company was born in the middle of the 20th century and is still family owned, but with a multinational dimension in the 21st century.
You know that our philosophy is to attend all the events in the sector and, while this magazine is being printed, a team of editors is in Drinktec 2017 in Munich (Germany) to learn about the latest developments for the beverage industry. And because of the theme of this edition, I can't resist giving you a preview: the wines premium and craft beers are setting the trend. Authenticity and sustainability are two characteristics that are becoming increasingly important to customers, along with environmental protection, which consumers are increasingly taking into account when it comes to saving water and energy. Another current trend in the wine sector is the cultivation of grapes where they originally existed. Also, natural wines that ferment spontaneously, without the need to add any type of yeast and that do not need to be filtered. And the so studied and analyzed consumers millennials show interest in the history behind each brand of wine. This is where packaging and labels come into play, with designs capable of participating as a tool for dissemination and communication. In this sense, social networks also play an important role, since they are an information and marketing channel for companies.
As you can see, there is something for everyone: from the suppliers in the formula, to packagingIn this respect, listening to the consumer is essential in order to give him what he asks for and to try to anticipate.